We all love Apple products and Ads, however, what we do not really know is that this marvellous company was once on the verge of bankruptcy once way back in 1996-97 just before Steve Jobs was called back to save the day.We stumbled upon a marvellous ebook on Apple Marketing secrets by Steve M. Chazin, former Apple Marketing Exexcutive and Consumer Marketing Expert.
In the book he shares upon the seen yet not understood marketing designs by Apple that have made them one of the most loved company in today’s times.
You can download the ebook for free from here and here. Also Steve takes time to write his blog Secrets of Apple wherein he keeps giving us titbits of Apple and its marketing ripples.Find the link to his blog here.
We loved his work and we hope you will too and as for Steve , keep up the good work Sir, we hope you ould give us a few marketing tips too!
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